PropellerAds vs Mondiad for Casino Ads
The gambling industry continues to lead affiliate marketing thanks to its high payouts, scalable campaigns, and strong global demand. For advertisers, however, starting a gambling ad campaign is easy… but making it profitable is much harder.
This doesn’t seem like a fair comparison because PropellerAds doesn’t accept casino/iGaming traffic. However, it’s worth reading this vertical breakdown if you’re willing to promote your offer through these two ad networks.
The verdict
Casino, iGaming, gambling and dating traffic are not accepted by PropellerAds. This information is confirmed by their own published policy. There are some accounts who reported they were flagged or suspended for creatives related to these categories.
Casino and iGaming are core, top verticals in Mondiad. They accept casino, sports betting, poker, crypto gambling, sweepstakes, and other similar offer types, and have recommended GEOs for each category, along with a dedicated account manager who can help you with any optimization tips you may need.
What this means for advertisers
A few questions worth answering before picking a network for this vertical.
Why does this matter more than formats or pricing?
If a network doesn’t accept a certain vertical, there’s no point in comparing ad formats, bidding options, or minimum deposits. Running casino creatives on a network that doesn’t allow this category can put your entire account at risk.
What if I run mixed traffic: casino plus mainstream offers?
If we talk about Propellerads, there are reports of suspensions even on accounts running a mix of allowed and restricted content. Isolating a casino campaign doesn't fully remove the risk for loosing your account. Mondiad accepts casino traffic without hidden requirements, such as creating separate mainstream campaigns to compensate.
Is Mondiad also cheaper to start with?
Yes. Mondiad's minimum deposit is $50 against PropellerAds' $100.
Anything else worth knowing before choosing?
PropellerAds reviewers have reported requests for selfie ID verification and a 4% deposit fee. The fee appears in recent user reviews, while PropellerAds officially confirms that some accounts may be asked to complete ID verification, including a selfie. It's worth checking the current fees and verification requirements directly before funding an account.
Go deeper
Two real casino campaign breakdowns from the Mondiad blog, worth a read before setting up a gambling offer.
Casino Push Ads: Cutting FTD Cost in Brazil
How a casino push campaign brought down cost per first-time deposit in a competitive Tier 2 GEO.
Read on the Mondiad blog →Google Sweepstake Casino Ads Blocked? We Got You!
What to do when sweepstakes casino creatives get rejected elsewhere, and how to keep campaigns running.
Read on the Mondiad blog →